CHARLIE ROCKET, MILE 62

Latebloom in conjunction with good friends Adrian Robinson and Jonathan Williams, have been working with athlete, viral fitness influencer and Nike Run star Charlie Jabaley. Charlie approached us to create an ad that embodied his struggle and belief to overcome his battles with weight. We came back with "Mile 62," an ad based around what scientist call the Kármán Line - the definitive 62nd mile a rocket hits while shooting into orbit. once a rocket pushes through this threshold it starts to float...sort of like a runner's high, or anything worth doing in life. Stay tuned for the complete ad. 

Check out Charlie's site at: https://www.charliejabaley.com/